Sunday, 8 January 2012

Evaluation of the Project as a Whole

After the production of our video and print tasks, we were assigned another task, to produce an evaluation of our overall project, and whether or not we thought it was a success. To do this, we were given four questions to answer, these questions were:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?
These have enabled us to give all of our ideas on what we felt were our projects strengths and weakness, and also talk about the overall process of research, planning and production. To do this, we produced four short video clips, which we filmed and edited using the same software as we did for the video project (Adobe Premier Pro). The four video clips were to big to post on blogger, so decided to link them to our blog via a YouTube channel, so the attached links go to each respective question:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?


2) How effective is the combination of your main product and ancillary texts?


3) What have you learned from your audience feedback?


4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Feedback for our Print and Video tasks

To try and assess who our target audience would be, Adam and I had to ensure we got a level of sufficient audience feedback. For our print tasks, we left them out along with a big sheet of A2 paper, and asked for our target audience to give feedback. However, we asked for the feedback from students who do not do Media Studies as a subject, as we felt that an audience who weren't classed as 'media-savvy' would give more honest feeback, and focus on the overall structure of the project, as opposed to picking various aspects of the print task and focusing on those alone. This worked to an extent, as our audience picked up on various aspects they enjoyed, such as 'They loved the background', and highlighted the things they enjoyed about the print project. However, some of their feedback was not as in depth as we would have hoped for, such as 'I don't like the photo' but gave no elaboration on why they didn't like the photo.






Target Audience Analysis Questionnaire - Final Draft #2

Adam and I have developed and improved the questionnaire that we will give to our target audience to gain feedback on their thoughts and ideas. We also want to know what they think of our video/song, and give us feeback of what we can do to improve our video. The new revised questions which will hopefully give us a deeper insight to what our target audience are looking for in a music video are as followed:
Question 1: Did you enjoy the song? YES/NO Please say WHY?
Question 2: Did you enjoy the video? YES/NO Please say WHY?
Question 3: Did you understand the storyline of the video? YES/NO If NO, how do you think it could be made more understandable to the audience?
Question 4:  What would you classify as the genre of the video? How can you tell this?
Question 5: What do you feel could be improved in the video?
Question 6: Overall, how would you rate the Video? (With 1 being 'Very Good' and 5 being 'Very Poor')